Maximizing your occupancy is key to a successfully run Airbnb Property. Here are a few ways to attract more guests to your Airbnb Listing.
Think Like a Guest
Before you create your Airbnb listing, think about what guests you would like to attract to your property. Is your space good for families? Can you accommodate work travellers? Is it perfect for a romantic getaway? Great friends retreat? Create your listing description to attract the guests you would like to book your property.
It is important to respond as quick as possible to all guest inquires, messages, comments or questions. Your response rate is measured by Airbnb and contributes to your placement amongst other Airbnb properties in your area. You should try to respond to all guests within an hour of a received message.
5 Star Reviews
The amount of reviews that your listing gets and the quality of those reviews such as 5 stars will help boost your Airbnb listing. Leave a note in your place, or in your welcome binder mentioning that you strive to provide a 5-star experience for all guests to see. You shouldn’t have a problem getting good reviews if you are available when needed, answer promptly to all messages and provide clean and well stocked accommodations.
Pricing can make or break a guests choice of where to stay. Make sure you have a good pricing strategy and know the market you are in. Monitor trends, pay attention to upcoming events and holidays and watch other successfully run properties in your area. Adjust your pricing as needed to maximize occupancy.
Limit Refusals and Cancellations
To stay at the top of the search results you need to limit the number of cancellations and refusals of guests bookings. It is very important to remember that the ratio of clicks to bookings is crucial in the Airbnb world. When you refuse or don’t respond to reservations, it has a negative impact on your Airbnb search results. With that being said, if something doesn’t look or feel right, and you need to refuse or cancel a guest booking for safety or security than do it. To avoid cancellations and refusals, make sure your house rules are clear on your Airbnb listing.
Promote your Airbnb Listing on your social media pages such as your Facebook, and Instagram. This will help you increase your Airbnb search results, and it also helps get your listing discovered by other search engines. Ask your friends and family to share your posts to help get more views and likes to your page.
Looking to attract more guests to your Short Term Rental property? Contact us for more details on how we can help!